September 27, 2015
By Lisa Lockwood, WWD
Billy Reid and chef John Besh have collaborated on an apron.
COOKING UP A COLLABORATION: Billy Reid, the Alabama-based designer, has joined forces with chef John Besh to release their first collaborative project — a specialty apron.
The apron, which retails for $95, is available in conjunction with the launch of Besh’s latest cookbook, “Besh Big Easy,” which features New Orleans cuisine, that’s being released today. A portion of the proceeds from each apron will benefit Besh’s nonprofit, the John Besh Foundation, which invests in local food producers and provides scholarships to minority city youth in the community.
The apron will be sold on Reid’s Web site, beginning at noon today, as well as all Billy Reid stores, Besh’s Web site and all 12 of his restaurants.
Reid, who operates a design studio in Manhattan near its Bond Street shop and at its Alabama headquarters, sells to boutiques worldwide and operates 12 stores domestically and an e-commerce site. It makes men’s, women’s, footwear and accessories.